The most important step in selling your Austin home is pricing it correctly in the beginning. Research has shown that overpriced homes take longer to sell so it is crucial that the initial price matches the market expectations. Our team is trained to perform an advanced market analysis to accurately determine the optimal list price.
To get a free price opinion of what your property is worth in today’s real estate market, just fill out the form on this page to receive a free home market evaluation. We'll perform a detailed Comparative Market Analysis, and get right back to you, so that you can make an educated decision about how to proceed with the sale of your home
You only have one opportunity to make a first impression - with buyers with investors, with and with marketing. If you want to get top dollar for your home, you need it to look its best.
We will gladly walk through your home to help you identify and prioritize home repairs and improvements that provide the best return on your investment. We know which improvements provide greatest effect at the lowest cost. This will make your home stand out., and get the attention of potential buyers and provide the highest ROI.
We can also connect you with reputable contractors who can help with improvements and who can stage your home, if necessary, to make your home look its best.
Our job is not to sell our services to you, but to be experts in Pricing, Preparing, Marketing, Advertising, Negotiating and Closing Real Estate transactions. With our years of real estate experience, ROCK Properties Realty has developed an effective system to provide our clients with a proven and consistent method to promote your listing. We build and execute online, social media, email, direct mail and print marketing campaigns designed to reach potential buyers.
Successfully negotiating a real estate contract is not an exact science, but something learned through years of experience and can make a huge impact on the final sales price. When you receive an offer, our experienced agents will represent your interests to help negotiate the highest possible price, with the best terms, shortest contingencies, fewest repairs and lowest seller closing costs, while finding terms to satisfy both parties.
Negotiation is about knowing what you want, going after it, and respecting the other person in the process. Remember that the whole point of negotiating is compromise. This means that you need to look out for yourself, but also be willing to budge in order to satisfy both parties.
While your home is on the market we are always available to answer any questions and will provide regular status updates of any significant events effecting your sale, feedback from showings, marketing activities and any recommended course adjustments. Along the way, we can also provide neighborhood alerts to keep you informed when similar homes in your neighborhood come on or off the market. Once your home goes under contract we will monitor all contractual deadlines assure a smooth and stress-free closing.